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Marketing, Retailing, Strategy

Ref. Code
Title of the Article/Paper
Author
J-AU-2004-05
Competitive Advantage of Indian Hosiery Industry and Challenges Ahead
R. Subburaj, Dr P C Sekar
J-AU-2004-13
Business Process Outsourcing
S. Raghupathy
J-AU-2004--14
An Exploratory Study on Sales Knowledge Management: Technology Strategy
A Lakshmi Kanth, C Keshav Krishna
J-AU-2004-19
Retailing Satisfied Customers
Venu Gopal
J-AU-2005-02
Consumer Involvement (A Study of Recently Launched Ready to Eat Foods – Special Reference to Aashirvad Range)
Venu Gopal Rao
J-AU-2005-04
Service Quality Perception in Banks: Indian Perspectives
Dr B S Bodla
J-AU-2005-05
Strategizing Customer Relationship Management for Sustainable Competitive Advantage
R M Srivastava
J-AU-2005-13
Some Aspects of Brand Naming
Bijay Bujabal
J-AT-2006-09
Outsourcing: Gaining Ground in the Upcoming Economy
Sanskritirani Desai
J-AT-2007-02
Emerging Trends in Managing Resources
S R Prasad
J-AT-2007-05
Strengthening Competitive Advantage – A Mantra for Success and Growth
Dr Sudama Singh and Dr Ravi Shankar Singh
J-AT-2007-08
Winning Business Through Effective Customer Relationship Management
Prof S N Sahdeo, Prof R N Bhagat
J-AT-2007-11
The Promotional Strategies for Rural Consumers – An Exploration`
D H Malini
J-AT-2007-12
Knowledge Management – A New Dimension of Sustainable Competitive Advantage
Dipti R Mohapatra
J-AT-2008-01
Green Marketing: Its Application in Indian Corporate Sector
Dr M Khalid Azam, Nazia Khan
J-AT-2008-08
Branding – The Art of Managing Brands
Farzana Gulzar
J-AT-2008-11
Added Values and Building Strong Brands
Bilal Mustafa Khan
J-AT-2008-16
An Empirical Study of Consumer Behavior
Dr Binod Kumar Singh
J-AT-2008-17
Brand Loyalty
Jyoti Pushpa
J-AT-2008-18
Agriculture Marketing in India
Dr Ravindra Kumar, V N Sinha
J-AT-2008-19
Problems and Prospects of Rural Marketing of Perishable Vegetable Products in Jharkhand: Case Study of Pithoria Block
N R Tripathy
S-2008-01
Strategic Management – A Tool for Excellence
Anil J Gole
S-2008-04
Relevancy of Strategic Management in Business Excellence Plan
R N Singh
S-2008-07
Strategic Management – Experience in BEML
--
S-2008-08
Strategic Management: An effective Tool for Business Excellence
Ajay Deep Wadhwa
S-2008-11
“Strategic Management: An Effective Tool for Business Excellence”
Prabhash Chandra Mishra
S-2008-12
The Strategic Management for Indian Economy to Accept Global Challenge
Reshmi Manna
S-2008-13
Making of India Inc. A Global Player
Sanjay Singh
S-2008-14
Innovative Strategies to Achieve Growth Plan of a Steel Company
Pradip K Thakur
S-2008-15
Strategic Management – An Effective Tool for Business Management
Dr P N Singh
S-2007-03
Strategic Competitive Advantages of Operating Industry in India
R N Singh, Manoj Kumar
S-2007-06
Strengthening Competitive Advantages – A Mantra for Success and Growth
R Sharma
S-2007-07
Competitive Advantage – The Indian Way
Kishalay Bhattacharjee
S-2007-09
New Marketing Strategies in the Globalised Market
Gurmmet Kaur, Dolly Singh

TagsTags: Marketing, Retailing, Strategy, Research, Publications

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