Telegram, nearing 500 million users, to begin monetizing the app next year – TechCrunch


Quick messaging app Telegram is “approaching” 500 million users and options to get started generating earnings setting up upcoming calendar year to maintain the business afloat, its founder Pavel Durov reported on Wednesday.

Durov claimed he has individually bankrolled the 7-yr-old organization so far, but as the startup scales he is on the lookout for approaches to monetize the quick messaging provider.

The service, which topped 400 million active people in April this yr, will introduce its possess advert platform for public a single-to-many channels — “one that is person-welcoming, respects privateness and enables us to include the prices of server and traffic,” he wrote on his Telegram channel.

“If we monetize massive public just one-to-a lot of channels by way of the Advertisement System, the homeowners of these channels will obtain absolutely free visitors in proportion to their sizing,” he wrote. A different way Telegram could monetize its company is via quality stickers with “additional expressive functions,” he wrote. “The artists who make stickers of this new variety will also get a component of the gain. We want thousands and thousands of Telegram-based mostly creators and modest companies to thrive, enriching the experience of all our customers.”

Some analysts were being hoping that Telegram would be ready to monetize the platform by way of its blockchain token undertaking. But following many delays and regulatory problems, Telegram mentioned in Might that it experienced determined to abandon the venture. For this venture, Dubai-primarily based Telegram had raised $1.7 billion from traders in 2018. It had planned to distribute its token, termed grams, following producing the blockchain program. Telegram offered to return $1.2 billion to buyers earlier this 12 months.

“Telegram has a social networking dimension. Our substantial public one-to-numerous channels can have millions of subscribers every and are far more like Twitter feeds. In lots of markets the entrepreneurs of this sort of channels show advertisements to make dollars, from time to time employing third-get together advertisement platforms. The ads they post glance like regular messages, and are often intrusive. We will deal with this by introducing our very own Advertisement Platform for community a single-to-numerous channels,” Durov wrote nowadays.

All current attributes will continue to be totally free, stated Durov, who is just one of the most significant critics of Fb-owned WhatsApp, adding that Telegram is committed to not introduce advertisements in personal just one-to-1 chats or group chats due to the fact they are a “bad plan.”

“We are not likely to offer the organization like the founders of WhatsApp. The environment requirements Telegram to continue to be unbiased as a place the place users are respected and high-quality assistance is ensured,” he wrote. “Telegram will start off to deliver earnings, starting off future year. We will do it in accordance with our values and the pledges we have produced around the past 7 several years. Many thanks to our present scale, we will be capable to do it in a non-intrusive way. Most consumers will hardly observe any change.”

On Wednesday, Telegram also launched a new group voice chats element to the app. The new voice chats feature, which is identical to Discord’s usually-on room, supports a number of thousand members.



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